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Music platform

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From booking to checkout

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The challenge

India is home to the world’s biggest under-24 population — yet, the proportion of young borrowers in the country is low. As cited by TransUnion CIBIL, out of the 609 million Indians below the age of 24 years, 147 million are eligible to apply for credit. But only 9 million people are “credit active” or have availed some form of credit

India is home to the world’s biggest under-24 population — yet, the proportion of young borrowers in the country is low. As cited by TransUnion CIBIL, out of the 609 million Indians below the age of 24 years, 147 million are eligible to apply for credit. But only 9 million people are “credit active” or have availed some form of credit

Problems to solve

Building meaningful engagement and retention through product innovation

Helping the Gen Z be credit active and spend wisely.

Our approach

The goal was simple. We wanted to create an impactful platform that was driven by data and product intelligence. We started the process by understanding the financial ecosystem and visualising how user expectations could be fulfilled within the bounds of the business model.

The goal was simple. We wanted to create an impactful platform that was driven by data and product intelligence. We started the process by understanding the financial ecosystem and visualising how user expectations could be fulfilled within the bounds of the business model.

Discovery

Market and user research

Market and user research

Market and user research

Strategy

Market and user research

Market and user research

Market and user research

Design

UX-UI design

Custom illustrations & icons

What outsiders thought -

Credit is risky. Not tailored for Gen Z. Barrier to getting credit access.

What outsiders thought -

Credit is risky. Not tailored for Gen Z. Barrier to getting credit access.

User goals and features

First jobbers

This persona has recently gained independence and taken money matters in their own hands. There is fear of debt that makes them averse to using credit cards. It was essential to impart knowledge that helps them spend wisely and reap the benefits of the card.

First jobbers

This persona has recently gained independence and taken money matters in their own hands. There is fear of debt that makes them averse to using credit cards. It was essential to impart knowledge that helps them spend wisely and reap the benefits of the card.

First jobbers

This persona has recently gained independence and taken money matters in their own hands. There is fear of debt that makes them averse to using credit cards. It was essential to impart knowledge that helps them spend wisely and reap the benefits of the card.

Next project

Y2A teaching app

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